How to offer free shipping in your e-commerce the right way
Learning how to offer free shipping in your e-commerce is one of the most effective strategies for increasing sales and gaining new customers throughout Brazil. To find out all the details on how this shipping can be offered in the right way, check out our post.
5 ways to offer free shipping in your e-commerce
1 ? Establish a minimum purchase value
One of the ways to make free shipping available without compromising the bottom line is to set a minimum value for purchases made by the customer, remembering that this value must cover the cost of shipping and still maintain an adequate profit margin.
two ? Have a clear profit margin
Before offering free shipping, you need to be very clear about the profit margins for each product (or even if you work with a fixed percentage for all products sold in e-commerce).
When making free shipping available, the entrepreneur may have to sacrifice a small percentage of the profit, but it should never exceed amounts that compromise revenue too much.
3 ? check the values
To offer free shipping with the security of obtaining the best results, you need to do research at the post office or carriers to evaluate the average shipping cost of the product according to the weight, measurements and type of item sent, seeking to adopt the services s more economical.
Depending on the volume of products shipped, it is interesting to negotiate a partnership with transport companies to obtain more attractive shipping prices according to the regions of the country served.
4? Analyze what your direct competitors are offering
Especially in the case of an e-commerce, it is essential to keep an eye on the competition to check what they are offering in terms of product prices and shipping benefits.
To do this, just visit the website of the 3 main competitors in the segment and seek to develop a differential that attracts customers.
5? Offer free shipping for a short period
To analyze the extent to which the strategy of providing free shipping increases revenue and profits at the end of the month, it is recommended to apply this advantage over a short period of time, such as, for example, for two weeks or a month.
For customers and potential buyers to be aware of this advantage, it is necessary to advertise widely on social networks (Facebook and Instagram) and on Google, attracting a large number of visitors to the store's website.
Advantages of e-commerce that offers free shipping
- More than 72% of consumers choose to buy from stores that offer free shipping;
- The inclusion of free shipping of products increases the volume of orders by 15% and is effective in attracting new customers;
- There is a greater gain from e-commerce in terms of sales turnover and a reduction in costs related to inventory maintenance.
To enjoy the advantages of offering free shipping, it is extremely important that the strategies are used correctly, always measuring the cost/benefit obtained by e-commerce.