Inbound Commerce? why every E-Commerce should invest?
Inbound Commerce is nothing more than the application of Inbound Marketing strategies adapted for the virtual store segment with the aim of generating more sales.
How does Inbound Commerce work?
The pillars of this marketing strategy for virtual stores are: attraction, conversion and loyalty.
Attract the
Its main objective is to attract a large number of visitors to the virtual store, allowing people to learn more about one or more products offered.
This process of attraction to the website occurs through the blog, application of SEO techniques and social networks.
Convert
The process of converting a simple website visitor into a lead (potential customer) occurs mainly through landing pages.
On these pages, in exchange, for example, for a discount or unmissable offer, the visitor provides personal data such as name and email, which facilitates new purchases.
The structure of the landing page must be simple, with an attractive and functional layout, being adapted for computers and cell phones.
Loyalty
Loyalty in Inbound Commerce consists of making customers naturally become brand promoters, promoting certain products and the website as a whole, which guarantees new sales without the need for so much effort in marketing strategies.
The main tools for customer loyalty just count