The power of social networks and crisis management (Black toilet paper case)
10 November, 2017A recent advertising campaign generated a lot of politics in Brazil, demonstrating how the power of social networks impacts the brand's image.
Which campaign was this?
The Personal brand, owned by Santher, was accused of racism due to having used it as a slogan on a new product? A black toilet paper? the name of a black movement called ?Black Is Beautiful.?
This campaign, created by the Neogama agency, starred actress Marina Ruy Barbosa. Why did the campaign become political, demonstrating the power of social media?
After the release of photos of the product with the slogan of the black movement, in