Inbound Marketing x Outbound Marketing: Know the difference!
When developing the best strategies, it is natural for companies to want to know the difference between two terms widely used today: Inbound Marketing and Outbound Marketing.
Which one is the best? Can you combine them?
Inbound Marketing x Outbound Marketing: the difference
To simply define the difference between these two terms, simply understand that Inbound Marketing seeks to attract and retain customers with genuine interest in the product or service, investing effort in segments the.
Outbound Marketing aims to disseminate in mass, including customers who does not necessarily have genuine interest in products or services, most of the time forgetting about segmentation.
Knowing this is essential to better understand the differences in terms of the strategies used in these two forms of marketing.
Strategies and characteristics of Inbound Marketing
- Extensive knowledge of market segmentation, seeking to define the ideal customer profile and develop strategies based on this information;
- Content development