Facebook: 5 Mistakes Every Business Makes
When managing Facebook pages, almost all companies make mistakes that prevent the success of the strategies adopted and harm sales. Do you want to know what these fatal errors are? Follow the reading.
Facebook Mistakes That Cost Your Business Expensive
These are considered the main mistakes made by companies when managing Facebook. Let's see now what they are.
1 ? Use non-emotional images
Even though companies use high-resolution images and various design features, the mistake made by most is that such photographs almost never excite, as they are similar to those that competitors and other companies use. In other words, commercial images.
The ideal is to invest in photographs and design resources that encourage spontaneity and that are capable of awakening the emotions of followers.
two ? Never invest in sponsored posts
One of the fatal mistakes for the marketing strategy of companies that use Facebook is never investing in sponsored posts. This happens because many companies are still unaware of the excellent results provided by this sponsorship and end up missing out on many opportunities to sell more.
3? Do not sell directly
In order to develop differentiated communication strategies, the mistake made by companies is not to sell directly.
Consequently, when accessing this important company social network, followers and customers feel "lost" regarding basic information about the product or service, prices, payment methods, etc.
4 ? use cold language
It is possible for companies to sell their products/services and at the same time develop a lighter and deeper language when generating content