Logo sticker for the die-cast car brand "Hot Wheels"

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This is an iconic logo sticker from Hot Wheels, the die-cast miniature car brand by American toy manufacturer Mattel.

This logo, born in 1968, was designed by Otto Kuhni, a graphic designer at Mattel.

Logo Design and Meaning
Flame Motif: The flame-shaped design symbolizes the brand's core values of speed, energy, and power.

Origin of the Name: It is said that the brand name originated when the then-president of Mattel, Elliot Handler, exclaimed, Those are some hot wheels! upon seeing the first prototype.

Slogan: The slogan It's Not The Same Without The Flame highlights how the flame logo itself is the brand's identity.

Card backing size: Approximately 4cm x 13cm

Immediate purchase is welcome.

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